Are ABC News and Bloomberg News partnering?

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May 14, 2010

Are ABC News and Bloomberg News partnering? ABC News has been promoting Bloomberg news stories within their programs and introducing the stories with sentences such as, “A new report from the business giant Bloomberg news…” (see video below).

At the same time, the two news companies are intermingling their reporters. Bloomberg has hired former ABC report GiGi Stone, and the NY Times reported that ABC reporters have appeared on Bloomberg. In addition, Willow Bay, the wife of Robert Iger, CEO of Disney (parent company of ABC), was hired by Bloomberg.

All of these changes are coming as ABC has slashed head count to prepare for the new digital age of news. Other networks are making similar changes. CBS News is considering eliminating its news altogether and outsourcing it to CNN.


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