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February 14, 2012
The local advertising flier The Broadsheet self proclaims that it’s other advertising flier, The Doorman’s Guide, is the most used reference for local shops. We find this unbelievable. Even before the Internet, Seemless Web, Yelp, BatteryPark.TV, etc, we knew of no one to ever use this old fashioned printed booklet that clutters your apartment building. The photo, above, is of a well worn booklet. Perhaps it was used as a fly swatter by Gateway Plaza doormen, or pressed into window frame cracks to seal the leaks?