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October 23, 2010
Few people shopping at Whole Foods take the time to weigh the produce and calculate just exactly how expensive the fruits and vegetables are per item. We saw the large pile of fresh apples that the TriBeCa Whole Foods was promoting and did the math. At $3.49 per pound, 5 apples weighed 2 pounds, or $1.40 per apple. This is at least a 100% premium to other stores and a several hundred percent premium to “organic”, straight from the tree, apples in Ohio.