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February 5, 2015- For three years, it has been a running joke how so many people walk by the entrance to The North End Grill looking for the restaurant. Danny Meyer has been well aware of the problem, and chose to do nothing, perhaps thinking that it was a cool thing to be impossible to find.
Well, after the weird New York Times review and slow business hitting them, North End Grill is finally putting up a sign. It’s three-years and two chefs too late, but better late than never.