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The Holy Grail in marketing is to know exactly what people purchase, with associated demographics and locations. Then, marketers want to understand the consumer’s reaction to the product.
With restaurants, various online sites try to use blog comments and surveys to rank restaurants. However, those are subjective and the data are manipulated.
We decided to go straight to the source and analyze what people in Battery Park City South are actually ordering in. We sampled the data from one of the largest residential buildings in South BPC, which receives approximately 40 food deliveries a day. We gathered three days worth of data.
Categorized by genre:
43% of the deliveries were from Chinese restaurants
23% were pizza joints
11% were Mexican
23% were miscellaneous
Of the Chinese, the most popular is Liberty View, which is surprising given the poor quality. However, price seems to be more important when one is dining in and eating for fuel rather then pleasure. Wei West and KoKo are tied for second, followed by China Chalet.
Of the pizza joints, it was a three-way tie for most popular: Inatesso, Picasso, and Papa Johns. Benvenuti made one delivery.
Of the Mexican joints, SouthWest NY was the most popular, with a smattering of others all making only one delivery each.
Given the low opinion that most people in BPC have for most of the restaurants listed above, someone will make a fortune if they open a high-quality Chinese or Italian restaurant in South BPC. The BPCA is debating whether to renew the Gigino lease. That could be a start.