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May 17, 2015- The man who orchestrated the leases for the retail shops in Brookfield Place, Ed Hogan, has left Brookfield Office Properties for real estate company Vornado. We ran into him at Le District on Friday when he informed us of the change. However, the news of his change was in the real estate trades a few weeks ago.
We briefly spoke to Mr. Hogan about the recent CB1 appearance by Brookfield’s David Cheikin which upset the community. He agreed that Brookfield was handling the marina operations poorly, then scurried off to his dinner meeting.
Commercial Observer reports, “Ed Hogan, the national director of leasing at Brookfield Office Properties, has been hired to oversee leasing at Vornado Realty Trust, Commercial Observer has learned, replacing Sherri White.
The longtime Brookfield executive will be responsible for retail leasing in Vornado’s Manhattan portfolio as well as revamping Penn Plaza, the company’s chief executive officer, Steven Roth, announced in an internal memo obtained by CO. The largest landlord in the area around Pennsylvania Station, Vornado has been planning to make its Penn Plaza holdings more attractive to potential tenants.
Mr. Hogan was not immediately reachable for comment. He’s expected to start imminently, according to a person familiar with the move.
Part of that overhaul is luring more retail to the area, The Wall Street Journal reported earlier this month. Mr. Roth in the memo said Mr. Hogan, who’s spent the last 19 years at Brookfield, will work on expanding and re-shaping Vornado’s retail space in other key districts such as Times Square, Fifth Avenue and Soho.”.
Nobody is shopping in these stores. They are overpriced. Can’t wait for the normal mall to open across the street!