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Update March 3, 2014- The Russian invasion of The Ukraine ads to the awkwardness.
December 20, 2013- Right as the United States is essentially boycotting Putin’s Olympics in Russia over anti-gay laws, Danny Meyer is entering Moscow. Bloomberg reports, “Meyer is in Moscow for Shake Shack’s local opening tomorrow. The New York burger joint known for its queues will sell ShackBurgers for 235 rubles ($7.15), about 50 percent more than in New York and almost triple the price of a local Big Mac. Meyer, chief executive officer of the closely held Union Square Hospitality Group that owns Shake Shack, thinks it’s a bargain. “It’s very inexpensive, given we ship our hamburger buns from the U.S. by airplane and, of course, all of our beef comes from Australia and our pickles are from Brooklyn,” the 55-year-old said in an interview yesterday, adding that he expects a lot of demand for the restaurant’s offerings such as the Shack-cago hot dog.”