WSJ essentially repeats our tour of Brookfield with Ed Hogan

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December 23, 2013– God bless em, our bumbling friends at the WSJ have taken their ideas once again from BatteryPark.TV and reported on the new Brookfield Place, interviewing none other than ed Hogan, just as we did in November.

In today’s paper, “Luxury retailers’ storefronts—which function as banners for their brands—will be visible along West Street, a critical factor to wooing high-end merchants, said Edward P. Hogan, Brookfield’s national director of retail leasing. Michael Kors, Theory and Calypso St. Barth are some of the other brands that have signed leases. “Luxury brands have no intention of putting their flags underground,” Mr. Hogan said. “It’s important to have a street presence.”

Mr. Hogan and Mr. Cheikin wanted to include a marketplace in the food and dining section of Brookfield Place, so they visited places such as Pike Place Market in Seattle and markets in Boston, Washington, Philadelphia, San Francisco, and Vancouver. They settled on a 30,000-square-foot space that will include a butcher, bakery and fishmonger and other gourmet food selections, all under one owner.

A 35,000-square-foot dining terrace featuring 14 upscale fast-casual dining vendors will be the first part of Brookfield to open next spring. Fashion retailers are scheduled to follow in 2015. A number of eateries have signed leases, including Los Angeles-based Umami Burger and Little Muenster, a small New York restaurant outfit specializing in “super fancy” grilled cheese sandwiches.”

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